{"id":22785,"date":"2023-12-12T23:51:06","date_gmt":"2023-12-13T04:51:06","guid":{"rendered":"https:\/\/haaci.edu.pa\/?post_type=lp_course&#038;p=22785"},"modified":"2025-03-08T19:40:38","modified_gmt":"2025-03-09T00:40:38","slug":"gerencia-de-imagen-y-reputacion-corporativa","status":"publish","type":"lp_course","link":"https:\/\/haaci.edu.pa\/index.php\/courses\/gerencia-de-imagen-y-reputacion-corporativa\/","title":{"rendered":"GERENCIA DE IMAGEN Y REPUTACI\u00d3N CORPORATIVA"},"content":{"rendered":"<p style=\"color: #4e4e4e;\"><strong>INTRODUCCI\u00d3N<\/strong><\/p>\n<p align=\"justify\">Un entorno de alta competitividad global como el actual, exige identificar las capacidades a nivel organizacional y es all\u00ed donde la Reputaci\u00f3n y la Imagen se han convertido en activos intangibles altamente estrat\u00e9gico que aportan en garantizar la sostenibilidad del negocio. Las organizaciones con buena Reputaci\u00f3n e Imagen, logran diferenciarse de la competencia a la hora de atraer inversiones, retener el capital humano m\u00e1s competente, retener clientes que construyen relaciones de largo plazo con sus marcas y productos, fideliz\u00e1ndose con estos a m\u00e1s largo plazo; incrementa ventas y garantiza la relaci\u00f3n con los proveedores y otros stakeholders, entre otros beneficios. La Reputaci\u00f3n se ha convertido en uno de los dos indicadores no financieros, m\u00e1s populares en el mundo organizacional, tanto a nivel p\u00fablico, como privado y tercer sector. En los \u00faltimos 15 a\u00f1os el concepto de Reputaci\u00f3n se ha visto repotenciado por cuenta de su protagonismo en la gesti\u00f3n de la Comunicaci\u00f3n Estrat\u00e9gica. Lo que antes se entend\u00eda como imagen corporativa en los \u00faltimos a\u00f1os se ha entendido como una de las aristas para el entendimiento de la reputaci\u00f3n.<\/p>\n<p align=\"justify\">En los entornos VICA (vol\u00e1tiles, inciertos, complejos y ambig\u00fcos), la gesti\u00f3n de la reputaci\u00f3n es cada vez m\u00e1s importante a nivel organizacional e institucional, para conocer y reconocer a los variados grupos de inter\u00e9s desde sus expectativas y necesidades y as\u00ed mismo el reconocimiento de estos de cara a nuestras marcas y reputaci\u00f3n corporativa en tiempos de cambios e incertidumbre.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>DIRIGIDO A<\/strong><\/p>\n<p align=\"justify\">Profesionales administrativos, directores, Recursos Humanos, desarrollo organizacional, personal de la empresa que opere \u00e1reas administrativas y de comunicaci\u00f3n estrat\u00e9gica.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>OBJETIVOS DEL CURSO<\/strong><\/p>\n<ul>\n<li>Comprender la importancia de la gerencia de la Imagen y la Reputaci\u00f3n para la organizaci\u00f3n.<\/li>\n<li>Planificar procesos de acuerdo a la identidad corporativa, buscando agregar valor a ella misma y a su entorno.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCCI\u00d3N Un entorno de alta competitividad global como el actual, exige identificar las capacidades a nivel organizacional y es all\u00ed donde la Reputaci\u00f3n y la Imagen se han convertido en activos intangibles altamente estrat\u00e9gico que aportan en garantizar la sostenibilidad &hellip; <\/p>\n","protected":false},"author":12,"featured_media":23730,"comment_status":"closed","ping_status":"closed","template":"","course_category":[144],"course_tag":[],"class_list":["post-22785","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-empresarial","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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