{"id":22303,"date":"2023-11-28T19:28:40","date_gmt":"2023-11-29T00:28:40","guid":{"rendered":"https:\/\/haaci.edu.pa\/?post_type=lp_course&#038;p=22303"},"modified":"2025-03-08T19:40:48","modified_gmt":"2025-03-09T00:40:48","slug":"tecnicas-de-business-storytelling","status":"publish","type":"lp_course","link":"https:\/\/haaci.edu.pa\/index.php\/courses\/tecnicas-de-business-storytelling\/","title":{"rendered":"T\u00c9CNICAS DE BUSINESS STORYTELLING"},"content":{"rendered":"<p style=\"color: #4e4e4e;\"><strong>INTRODUCCI\u00d3N<\/strong><\/p>\n<p align=\"justify\">El Storytelling es el arte de utilizar el poder de las historias para atrapar a tu p\u00fablico e impactar en la comunicaci\u00f3n corporativa para conectar con las emociones de sus socios y clientes.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>\u201cLa gente olvidar\u00e1 lo que dijiste, la gente olvidar\u00e1 lo que hiciste, <\/strong><strong>pero la gente nunca olvidar\u00e1 c\u00f3mo la hiciste sentir\u201d.<\/strong><\/p>\n<p align=\"justify\">El Business Storytelling es capaz de agitar nuestras emociones y relaciones. De hacernos sentir. Es por eso, que se pone al servicio de los objetivos y de la estrategia de las empresas para conectar con sus clientes y as\u00ed despertar y estimular su inter\u00e9s por su marca.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>DIRIGIDO A<\/strong><\/p>\n<p align=\"justify\">Profesionales administrativos, directores, Recursos Humanos, desarrollo organizacional, personal de la empresa que opere \u00e1reas administrativas y de comunicaci\u00f3n estrat\u00e9gica.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>OBJETIVO DEL CURSO<\/strong><\/p>\n<ul>\n<li>Desarrollar un conjunto de habilidades transversales de lenguaje y comunicaci\u00f3n que les permita construir y contar historias, usando t\u00e9cnicas sistem\u00e1ticas de narrativa para conseguir y cerrar negocios y\/o motivar equipos de personas, incluso a clientes en torno a objetivos comunes para s\u00ed y para su organizaci\u00f3n.<\/li>\n<li>Identificar las t\u00e9cnicas narrativas clave utilizadas en el Storytelling en contextos de negocios.<\/li>\n<li>Comprender c\u00f3mo las historias pueden influir en la toma de decisiones en entornos empresariales.<\/li>\n<li>Entender la estructura y la importancia de una narrativa persuasiva en la comunicaci\u00f3n de negocios.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCCI\u00d3N El Storytelling es el arte de utilizar el poder de las historias para atrapar a tu p\u00fablico e impactar en la comunicaci\u00f3n corporativa para conectar con las emociones de sus socios y clientes. \u201cLa gente olvidar\u00e1 lo que dijiste, &hellip; <\/p>\n","protected":false},"author":12,"featured_media":23670,"comment_status":"closed","ping_status":"closed","template":"","course_category":[144],"course_tag":[],"class_list":["post-22303","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-empresarial","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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