{"id":16796,"date":"2022-11-15T01:54:07","date_gmt":"2022-11-15T06:54:07","guid":{"rendered":"https:\/\/haaci.edu.pa\/?post_type=lp_course&#038;p=16796"},"modified":"2025-03-08T19:42:40","modified_gmt":"2025-03-09T00:42:40","slug":"comportamiento-del-consumidor","status":"publish","type":"lp_course","link":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/","title":{"rendered":"COMPORTAMIENTO DEL CONSUMIDOR"},"content":{"rendered":"<p style=\"color: #4e4e4e;\"><strong>INTRODUCCI\u00d3N<\/strong><\/p>\n<p align=\"justify\">Para cualquier empresa es importante e imprescindible conocer a sus consumidores. Si nos ponemos a pensar, podr\u00edamos decir que es una cuesti\u00f3n bastante l\u00f3gica; sin embargo, en la pr\u00e1ctica se suele dejar de lado el rol consumidor, ya que la empresa se enfoca m\u00e1s en las necesidades del negocio. En la comprensi\u00f3n del consumidor radica el \u00e9xito de la empresa. Una vez que lo identificamos, investigamos y analizamos, podemos obtener grandes hallazgos de necesidades insatisfechas que pueden dar pie a grandes ideas, productos y beneficios.<\/p>\n<p align=\"justify\">La importancia del an\u00e1lisis del comportamiento del consumidor radica en que al conocer mejor sus caracter\u00edsticas, podemos tomar mejores decisiones, como dise\u00f1ar estrategias que nos permitan atenderlo de la mejor manera posible y cubrir sus verdaderas necesidades.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>DIRIGIDO A<\/strong><\/p>\n<p align=\"justify\">Personal de la organizaci\u00f3n en posiciones vinculadas a las actividades claves de marketing, comercializaci\u00f3n, ventas y servicio al cliente, adem\u00e1s del personal estrat\u00e9gico en inteligencia de mercado, que requieran pulir sus conocimientos y habilidades vinculadas al comportamiento del consumidor y su importancia.<\/p>\n<p style=\"color: #4e4e4e;\"><strong>OBJETIVOS DEL CURSO<\/strong><\/p>\n<ul>\n<li>Identificar qu\u00e9 es el comportamiento del consumidor y su utilidad pr\u00e1ctica para las organizaciones, as\u00ed como tambi\u00e9n identificar las herramientas claves para su implementaci\u00f3n efectiva.<\/li>\n<li>Conocer y sensibilizar al participante sobre \u00bfQu\u00e9 es el comportamiento del consumidor? \u00bfCu\u00e1l es su utilidad y beneficios para las organizaciones de hoy?<\/li>\n<li>Tener claro cu\u00e1les son los pasos para la formulaci\u00f3n correcta de un perfil conductual del consumidor.<\/li>\n<li>Descubrir los principios de una segmentaci\u00f3n de mercado.<\/li>\n<li>Conocer los factores que influyen en el comportamiento del consumidor.<\/li>\n<li>Identificar c\u00f3mo realizar un an\u00e1lisis del consumidor.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCCI\u00d3N Para cualquier empresa es importante e imprescindible conocer a sus consumidores. Si nos ponemos a pensar, podr\u00edamos decir que es una cuesti\u00f3n bastante l\u00f3gica; sin embargo, en la pr\u00e1ctica se suele dejar de lado el rol consumidor, ya que &hellip; <\/p>\n","protected":false},"author":1,"featured_media":17477,"comment_status":"closed","ping_status":"closed","template":"","course_category":[144],"course_tag":[],"class_list":["post-16796","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-empresarial","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMPORTAMIENTO DEL CONSUMIDOR - HAACI INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMPORTAMIENTO DEL CONSUMIDOR - HAACI INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"INTRODUCCI\u00d3N Para cualquier empresa es importante e imprescindible conocer a sus consumidores. Si nos ponemos a pensar, podr\u00edamos decir que es una cuesti\u00f3n bastante l\u00f3gica; sin embargo, en la pr\u00e1ctica se suele dejar de lado el rol consumidor, ya que &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"HAACI INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HaaciAltoNivel\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-09T00:42:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/11\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"270\" \/>\n\t<meta property=\"og:image:height\" content=\"203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@haacialtonivel\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/\",\"url\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/\",\"name\":\"COMPORTAMIENTO DEL CONSUMIDOR - HAACI INTERNACIONAL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/haaci.edu.pa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg\",\"datePublished\":\"2022-11-15T06:54:07+00:00\",\"dateModified\":\"2025-03-09T00:42:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/haaci.edu.pa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg\",\"contentUrl\":\"https:\\\/\\\/haaci.edu.pa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg\",\"width\":270,\"height\":203,\"caption\":\"COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/comportamiento-del-consumidor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/haaci.edu.pa\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cursos\",\"item\":\"https:\\\/\\\/haaci.edu.pa\\\/index.php\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"COMPORTAMIENTO DEL CONSUMIDOR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/#website\",\"url\":\"https:\\\/\\\/haaci.edu.pa\\\/\",\"name\":\"HAACI INTERNACIONAL\",\"description\":\"Formaci\u00f3n Profesional de Alto Nivel\",\"publisher\":{\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/haaci.edu.pa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/#organization\",\"name\":\"HAACI INTERNACIONAL\",\"url\":\"https:\\\/\\\/haaci.edu.pa\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/haaci.edu.pa\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logohaaci.png\",\"contentUrl\":\"https:\\\/\\\/haaci.edu.pa\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logohaaci.png\",\"width\":275,\"height\":75,\"caption\":\"HAACI INTERNACIONAL\"},\"image\":{\"@id\":\"https:\\\/\\\/haaci.edu.pa\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HaaciAltoNivel\",\"https:\\\/\\\/x.com\\\/haacialtonivel\",\"https:\\\/\\\/www.instagram.com\\\/haacialtonivel\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/haacialtonivel\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COMPORTAMIENTO DEL CONSUMIDOR - HAACI INTERNACIONAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/","og_locale":"es_ES","og_type":"article","og_title":"COMPORTAMIENTO DEL CONSUMIDOR - HAACI INTERNACIONAL","og_description":"INTRODUCCI\u00d3N Para cualquier empresa es importante e imprescindible conocer a sus consumidores. Si nos ponemos a pensar, podr\u00edamos decir que es una cuesti\u00f3n bastante l\u00f3gica; sin embargo, en la pr\u00e1ctica se suele dejar de lado el rol consumidor, ya que &hellip;","og_url":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/","og_site_name":"HAACI INTERNACIONAL","article_publisher":"https:\/\/www.facebook.com\/HaaciAltoNivel","article_modified_time":"2025-03-09T00:42:40+00:00","og_image":[{"width":270,"height":203,"url":"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/11\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@haacialtonivel","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/","url":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/","name":"COMPORTAMIENTO DEL CONSUMIDOR - HAACI INTERNACIONAL","isPartOf":{"@id":"https:\/\/haaci.edu.pa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/#primaryimage"},"image":{"@id":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/#primaryimage"},"thumbnailUrl":"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/11\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg","datePublished":"2022-11-15T06:54:07+00:00","dateModified":"2025-03-09T00:42:40+00:00","breadcrumb":{"@id":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/#primaryimage","url":"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/11\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg","contentUrl":"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/11\/COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL.jpg","width":270,"height":203,"caption":"COMPORTAMIENTO-DEL-CONSUMIDOR-HAACIALTONIVEL"},{"@type":"BreadcrumbList","@id":"https:\/\/haaci.edu.pa\/index.php\/courses\/comportamiento-del-consumidor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/haaci.edu.pa\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/haaci.edu.pa\/index.php\/courses\/"},{"@type":"ListItem","position":3,"name":"COMPORTAMIENTO DEL CONSUMIDOR"}]},{"@type":"WebSite","@id":"https:\/\/haaci.edu.pa\/#website","url":"https:\/\/haaci.edu.pa\/","name":"HAACI INTERNACIONAL","description":"Formaci\u00f3n Profesional de Alto Nivel","publisher":{"@id":"https:\/\/haaci.edu.pa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/haaci.edu.pa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/haaci.edu.pa\/#organization","name":"HAACI INTERNACIONAL","url":"https:\/\/haaci.edu.pa\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/haaci.edu.pa\/#\/schema\/logo\/image\/","url":"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/06\/logohaaci.png","contentUrl":"https:\/\/haaci.edu.pa\/wp-content\/uploads\/2022\/06\/logohaaci.png","width":275,"height":75,"caption":"HAACI INTERNACIONAL"},"image":{"@id":"https:\/\/haaci.edu.pa\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HaaciAltoNivel","https:\/\/x.com\/haacialtonivel","https:\/\/www.instagram.com\/haacialtonivel\/","https:\/\/www.linkedin.com\/company\/haacialtonivel\/"]}]}},"_links":{"self":[{"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/lp_course\/16796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/comments?post=16796"}],"version-history":[{"count":0,"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/lp_course\/16796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/media\/17477"}],"wp:attachment":[{"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/media?parent=16796"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/course_category?post=16796"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/haaci.edu.pa\/index.php\/wp-json\/wp\/v2\/course_tag?post=16796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}